Format, audience pain, product role, POV, people and emotion.
INDEPENDENT CREATIVE RESEARCH TOOL
Viral Ad Breakdown.
Build the viral elements library.
Upload a short-form ad and inspect its hook, story structure, proof, payoff, camera language and CTA placement—without entering the cloning workflow.
01
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Reference video
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02
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Creative blueprint
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CREATIVE SUMMARY
Hook:
SAVED TO YOUR LIBRARY
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0 reusable elements
ANALYSIS FRAMEWORK
Creative evidence, separated from assumptions.
Hook, escalation, demonstration, proof, payoff and CTA order.
Scenes, camera, transitions, captions, audio and attention devices.
Source timestamps plus observed, inferred and unavailable labels.